SPEAK UP

TREVOR JONES X ICE CUBE

Speak Up: 1 of 1
53 seconds

With technology infiltrating so much of our lives ‘Speak Up’ aims to hijack technology itself in an attempt to counteract its influence and incite independent thinking.
 
AI innovation was used to help compose a portrait painting of Ice Cube as a wall of cabinet speakers, instantly identifiable symbols of powerful music and thunderous beats. The painting was then digitally transformed into an animation with pixels that appear over the mouth in an attempt to silence Cube’s voice while amplifying social media influences that have become seemingly indispensable to modern society.

With each beat the portrait of speakers vibrate forward, one by one, falling out of the painting to finally reveal an animated Ice Cube onstage who’s metamorphosed entirely into woofers, tweeters and drivers. With defiance in his voice AI Cube raps ‘Speak Up’ adding to the complex layers and deeper themes that underpin the artwork. 

Ice Cube seeks to be heard over the blanket-bombing of digital opinion, censorship, cancel culture and the overwhelming deluge of information that often distracts and divides rather than bridges and unites. His words aim not to control, instead they seek to defy the gatekeepers, to question authority and institutions and to challenge those who would abuse technology and social media to manipulate and influence the people. Together, the painting, the music and the animation creatively and emphatically commandeer technological innovation to present a message of resistance and to empower the individual.

Feel The Bite: Gold Edition of 3
38 seconds

Speak Up: Gold Edition of 3
43 seconds

‘Don’t say shit, don’t say shit, just sit there and just take it’

For those in power a compliant population secures and reinforces their position. Sacrificing freedom for the illusion of safety and protection we fall in line and accept the status quo. In an animated pulsating collage of speaker cabinets this compliance and conformity is questioned, and ultimately rejected.

Speak Up: Silver Edition of 10
43 seconds

‘I’m gonna speak with the help of the speakers’

On a hi-jacked technological pulse of defiance Ice Cube weaponises his words and music to reject the controlling forces of authority. With each beat of the music his message is driven relentlessly forward.

Speak Up: Bronze Edition of 25
22 seconds

‘Censorship, Twitter page, no Instagram’

Celebrating the power of creativity, individuality and free thinking the message is clear – switch off the Echo Chamber and deny the algorithm.

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